Thursday, May 10, 2018

Sid, Sall, & Salt Water Taffy- 1914 postcard (Atlantic City NJ)

Atlantic City, New Jersey. The beach, the shore. In 1914, a little girl named, Sid (possibly Sidney) wrote this postcard to her friend Sally in Minneapolis.

The wicker rolling chair that she is posing in, is still a popular boardwalk pastime in Atlantic City to this day, and real photo postcards made a popular souvenir in the early Twentieth century. We can only guess who is pictured with Sidney. Her Mother?, Aunt?, Sister?, or the Betty mentioned in the postcard? With no last name it's almost impossible to trace them.

April 1914: Dear Sall, I got a box of salt water taffy and a Campbell kid like yours, only with a blue dress and Betty and I had a Easter hunt. I'm going to get some grape juice now. Lots of love, Sid.

The Campbell Kid mentioned in the postcard is of course, a Campbell Soup Kid! Campbells was founded in New Jersey back in 1869. Their Campbell Kid advertisements became incredibly popular in the early 1900's, & all sorts of merchandise, (including dolls) were sold.

I also love the mention of salt water taffy! Growing up in Philadelphia, my family always went down the shore every summer. (We frequented Ocean City, NJ). I always loved stopping at Shrivers and buying a box of their amazing salt water taffy, (or pistachio fudge!) You can even order it online. My husband and I ordered a box for Valentine's Day this year. 

To see more posts like this check out my HistoricalSeries category. 

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