Historical Series: (#6) Victorian Advertising 1800's - Wanamakers Philadelphia

Wanamaker's was Philadelphia's first department store. John Wanamaker founded his first store, a mens clothing store with his brother-in-law in the 1860's. Which was called Wanamaker & Brown. The advertising card above has a copyright date of 1876.

In 1876 Wanamaker opened his larger scale department store at 13th & Market Streets in Philadelphia. The advertising card below for Alexandre Kid Gloves is circa 1876-1880's.

An 1895 map of Wanamaker's. Source: philageohistory.org
Rumford Yeast Powder antique trade card. Circa: 1860-1880. Baking powder used to be called yeast powder back in the day. The back of the card has a grocery store location for 21st & Market Street in Philadelphia.
A New York Industrial Insurance advertising card, circa 1880's. I love the price rates for the life insurance back then (10 cents a week!)

Historical Series:

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